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kraftAt the CSCMP Annual Conference a couple of weeks ago, I attended the best supply chain presentation I’ve been to in years. It was given by Ron Volpe, Customer VP – Supply Chain at Kraft Foods, and Jon Golovin, CEO of Retail Solutions Inc. Kraft is using solutions from Retail Solutions to better leverage its downstream data. The company has a truly audacious goal for inventory reductions based on using this data.

I’d like to share some comments made by Jon about the maturation of shelf-level collaboration, with some supporting examples based on Kraft Foods’ experiences.

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