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Greening the supply chain

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Green SCM T Rawling

Tracey Rawling Church, director of Brand & Reputation at KYOCERA Document Solutions UK Ltd, talks about greening the supply chain.

As organisations become more sophisticated in their approach to sustainability, their focus expands from direct product impacts during the use phase, to indirect impacts throughout the supply chain. For KYOCERA, this posed some challenges, due to the way our sales channel is structured. We can be confident about our direct product impacts, as our parent company has an established and robust method for product lifecycle analysis and sustainable manufacturing, as well as a mature sustainable procurement policy that covers the suppliers of raw material.

However things were a great deal more opaque in our UK channel, where the companies which resell our products range from national blue-chips to small, privately-owned businesses operating on a regional basis. Each of these independent businesses has its own culture and values and does not want to be dictated to by a vendor.

In developing a response to this challenge, KYOCERA drew on the expertise of Forum for the Future, which had engaged with trade associations to formulate sustainability strategies flexible enough to support the various challenges of members of different sizes and at different places on the sustainability adoption curve.

As Forum members, KYOCERA has access to excellent best-practice sharing events and the initial idea for the Kyocera Green Partner Programme was a direct result of the insights gained at one of these.

There were several factors that KYOCERA considered:

  • The programme needed to respect that fact that some partners had already gained well-respected sustainability accreditations and there was no benefit to either party in putting them through a time-consuming proprietary accreditation process
  • Channel partners come in a variety of different sizes and a “one-size fits all” would probably fit none of them
  • Some channel partners were totally newcomers to sustainable operation and others were already well advanced.
  • The accreditation needed to have enough teeth to make it credible, yet be simple enough to encourage partners to engage
Last modified on Wednesday, 26 September 2012 07:54

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